An analysis of the role of public relations and mass media in sports communication. Hands-on training in the tools and technology of sports PR is combined with an examination of the public’s relationship with athletes and sports. This course explores the progressive techniques and activities used to promote sporting events. Discussion topics include brand awareness, media management, message recall, and the examination of four news mediums: television, internet, print, and radio. It will incorporate and reinforce the skills/concepts that you have learned throughout the year, while increasing your knowledge and perspective on the world of sports media and PR. Also dealing with crises and scandals in the public eye within a sporting environment.
CPMRS (Certificate Program on Media Relations in Sport) is a bunch of most rated handpicked on-demand video lectures by master faculties of Sports Management.
Students can access the program on their own comfort via our Learning Management Software.
Before the end of the program, the student is expected to submit and get the final assignment approved to acquire the Professional Certification.
On completion of a successful assessment process, the student will be awarded the certificate of completion by Veer Online Education.
Students can also ask for a hard copy of the certificate via courier by paying €30 additionally.
|Introduction to Media Relations||42||Antonio Lima|
|PR Planning||44||Antonio Lima|
|Owned media||41||Antonio Lima|
|Athletes dealings with the Press||41||Antonio Lima|
|Agencies & Broadcast||39||Antonio Lima|
|Sporting Scandals||31||Antonio Lima|
|Crisis Management||24||Antonio Lima|
|New Age of PR in Sports||30||Antonio Lima|