He possesses MBAs in Marketing and Digital Business and is currently doing his doctoral dissertation on Online tertiary education in the developing world.
Born in Turkey, Dr Gursel has worked and lived in Istanbul, Atlanta, Jakarta, Bali and Barcelona. He obtained his MBA in Marketing & Information Systems from Georgia State University, in Atlanta, USA and his PhD in Marketing & Design Driven Innovation from ESADE Business School in Barcelona, Spain. He is specialized on branding, design, innovation and entrepreneurship. His research revolves around design thinking and design-oriented companies with a concentration on the interface between branding and design. He has extensive experience in services sector, Particular in education, telecom, insurance and banking.
From the UK Razwana has a Technology and Management Degree from the University of Bradford and is a member of the Chartered Management Institute. She has a great deal of experience in Technological project Management in some of the biggest names in banking as well as Sodexo, one of the biggest food and service companies in the world, being in charge of multinational M&A projects. Razwana is now a freelance corporate trainer for many internationally renown companies in Barcelona.
Aspire Business School strives to offer academic excellence to our students applying from all over the world to pursue with innovative university degrees in our campuses in the heart of Panama and Barcelona, Spain. We provide numerous benefits and opportunities for growth and development, in a dynamic international environment, where students can celebrate intercultural diversity and innovative styles of teaching.
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With a Master in Psychology and Psychotherapy from the University of Coventry Fiona has an extensive background in teaching in many prestigious universities such as: EU Business School, University of Derby, King Abdullah University of Science and Technology, ESADE Business School, Universitat Autonoma Barcelona, Pompeu Fabra University. She also has commercial experience with CocaCola and DHL amongst others. Fiona Metcalfe is a multilingual trainer, professor and coach specializing in management, soft and business psychology skills. An enthusiastic and experienced professional, Fiona utilizes her strong motivational abilities to maximize student engagement and potential.
MASTER OF GLOBAL BUSINESS ADMINISTRATION, A.B. Freeman School of Business Tulane University.
MASTER OF BUSINESS ADMINISTRATION, IESA
PRODUCTION ENGINEER (CUM LAUDE), Universidad Simón Bolívar, Venezuela.
Partner, Director – KMC Business Consulting Networks, Panamá
She is a professional with more than 17 years of experience as a project manager (certified as pmp and six sigma green belt) with extensive experience in financial services (banking and insurance), and in the area of manufacturing and services. He has regional experience, being in charge of multicultural and interdisciplinary teams. able to identify opportunities and implement solutions to obtain process improvements and cost optimization; with proven management skills to improve productivity and teamwork. Adaptive leader, challenge-oriented, with strategic analytical skills.
This Master’scourse helps you to achieve a master’s qualification in one year, allowing you to fast track to create opportunities and enhance career prospects.
The main teaching and learning methods at Aspire includes virtual classroom, webinars, tutorials, recorded videos, quiz, exams, projects, and learning through research.
The program, will be spread over two semesters in one calendar year: the curriculum of the Master’s programme is fulfilled in the first two semesters. The academic experience at master’s level can be quite intense. It involves a greater emphasis on self-directed study than at an undergraduate level.
You’ll be expected to think and study independently, more extensive background reading and bring your ideas to webinars and forums and groups discussions. The second semester involves a presentation of the developed research assignment on which a master’s thesis, in the form of a business plan, is prepared and defended.
Master in Digital Marketing & Social Media
| Type | Semester | Subject | Credits | Class hours | Self study hours |
|---|---|---|---|---|---|
| Core | 1 | E-Business & Digital economy | 8 | 5 | 15 |
| Core | 1 | Digital Marketing | 8 | 5 | 15 |
| Core | 1 | E-Commerce | 8 | 5 | 15 |
| Core | 1 | Marketing Research | 8 | 5 | 15 |
| Core | 1 | Business Communications | 8 | 5 | 15 |
| Core | 1 | Marketing Management | 8 | 5 | 15 |
| Core | 2 | Digital Business | 8 | 5 | 15 |
| Core | 2 | Communication Planning & Advertising | 4 | 5 | 15 |
| Core | 2 | Personal Branding | 8 | 5 | 15 |
| Core | 2 | Digital Analytics | 8 | 5 | 15 |
| Core | 2 | Final project: Online Business Plan | 40 | 50 | |
| Total | 120 | 50 | 200 |